LADY JUSTICE
Branding | Memphis, TN
Client: Anne Hamer Law
Services: Logo Design, Palette Design, Website Design, Business Card Design, Letterhead Design, Newsletter Design
Project Type: Lawyer
Completed: Spring 2024
In today’s competitive market, personal branding is essential, especially in professions like law where trust and expertise are paramount. We had the privilege of creating the Lady Justice branding package for an attorney seeking to establish a distinct professional identity separate from her firm. At the core of this brand is the iconic figure of Lady Justice, symbolizing fairness, strength, and equity—values that perfectly align with the attorney’s mission. The logo, featuring Lady Justice, incorporates elements of Art Deco style, with clean geometric forms and symmetrical layouts that convey elegance, professionalism, and timeless confidence. Complemented by a carefully chosen palette of blues and neutrals to represent trust and sophistication, the visual identity exudes refinement while remaining approachable.
This cohesive branding package extends far beyond the logo. From business cards to letterhead and a responsive website, every element reinforces the brand’s polished and professional image. High-quality materials and subtle design details on printed assets, such as watermarks and structured layouts, add to the tactile and visual experience. The website serves as the digital hub, combining sleek aesthetics with user-friendly navigation, ensuring potential clients can connect with ease. With its blend of timeless symbolism and modern design, the Lady Justice branding package reflects the attorney’s dedication to excellence and creates a memorable identity that stands out in the legal landscape.
The Color Palette: Trust in Blues and Neutrals
Color plays a critical role in brand perception, and for Lady Justice, we chose a palette that conveys trust, intelligence, and stability. Shades of blue anchor the brand, reinforcing these qualities, while neutral tones provide balance and sophistication. This versatile palette ensures the brand translates seamlessly across mediums, from print materials to digital platforms, maintaining a consistent and polished appearance.
Newsletter Design
(click on the image below to see the full design)
Design Characteristics:
Personalized Messaging and Tone: The newsletter opens with an encouraging, hopeful message directly from the attorney, creating a personal connection with readers and reinforcing her client-focused, supportive approach—a rarity in the legal industry where newsletters often lack a personal touch.
Structured Layout for Readability: The newsletter uses clear sections with distinct headers, images, and calls-to-action (e.g., "Watch Now" or "Keep Reading"), making the content easy to navigate and ensuring important information stands out effectively.
Visual Consistency with Branding: The design reflects the attorney’s professional identity with cohesive branding elements, such as the color palette, typography, and professional imagery, ensuring her newsletter feels polished and aligned with her overarching brand presence.
Website Design
(click on the image below to see the full design)
Design Characteristics:
Personalized and Professional Imagery: The homepage prominently features a strong photo of the attorney, immediately establishing trust and a personal connection with potential clients—an essential differentiator for a family law attorney.
Compassionate and Client-Focused Messaging: The content emphasizes empathy and client support, with phrases like “life-altering and stressful” paired with solutions that make clients feel understood, setting this brand apart from competitors who often prioritize legal jargon over emotional connection.
Clean and Organized Layout: The homepage balances professionalism with accessibility through a modern, minimal design and clear navigation, ensuring that potential clients can easily access information about services, resources, and contact options without feeling overwhelmed.
